Grant Quixley
Unleashing Creativity at the Super Bowl
As the Super Bowl approaches, excitement builds, but for a group of aspiring filmmakers, this year brings a thrilling twist. Former Grand Canyon University student Christian Peterson, along with Biola graduates Dylan Bradshaw and Nate Norell, have created an original Doritos ad titled “Abduction,” which has been selected as a finalist in the renowned Crash the Super Bowl contest.
Peterson and Norell first crossed paths on the Amazon Prime show “Beast Games,” where they faced a significant loss. They decided to channel their competitive spirit into crafting a Doritos commercial, rapidly transforming an initial idea into a polished 30-second masterpiece featuring Michael Strassner. In the comedic plot, Strassner portrays a conspiracy theorist who encounters a UFO over a bag of Doritos, ultimately forming an unlikely friendship with the alien over the snack.
In just two weeks, the trio transitioned from brainstorming on a video call to filming the commercial, showcasing their teamwork and dedication. They expressed their excitement, stating that this venture reflects their shared passion and commitment to filmmaking.
Doritos, known for engaging its consumers, received over 10,000 entries for this contest. “Abduction” is now up for public voting, and the creators eagerly await the results, hoping to bring home the prize and have their commercial aired during the game.
Fans can support their journey by casting votes for “Abduction,” adding a layer of community participation to this spectacular event.
Impacts of Creativity in High-Profile Advertising
The intersection of creativity and high-stakes advertising—as evidenced by the Crash the Super Bowl contest—holds profound implications for society. It demonstrates the democratization of content creation, enabling amateur filmmakers to compete on a global stage. This democratization fosters a culture of inclusivity, allowing diverse voices to emerge and be heard in an industry often dominated by established giants. By championing grassroots creativity, brands like Doritos not only enhance their appeal but also shift cultural norms towards valuing innovative storytelling over mere brand recognition.
Moreover, the phenomenon of user-generated content, especially during high-profile events like the Super Bowl, indicates a significant shift in consumer behavior. Audiences increasingly seek authentic connections with brands, preferring narratives that resonate on a personal level. This trend represents a broader movement within the global economy, where consumer loyalty hinges on the relatability and creativity of brand messaging.
Looking ahead, the implications for environmental sustainability in advertising must also be considered. As filmmakers pursue innovative ideas, there is a growing responsibility to incorporate eco-conscious practices in production processes. Future trends may see brands prioritizing sustainability not only in the products they promote but also in the narratives they share—potentially advancing a culture that intertwines creativity with environmental stewardship.
Ultimately, contests like Crash the Super Bowl highlight the long-term significance of embracing creativity in advertising, encouraging a vibrant cultural exchange while potentially shaping a more environmentally aware industry.
Behind the Scenes of Creativity: How Aspiring Filmmakers Captured Super Bowl Magic
Unleashing Creativity at the Super Bowl
As we gear up for one of the biggest events in sports, the Super Bowl, a group of innovative filmmakers is capturing the spotlight with their creative efforts. Christian Peterson, a former Grand Canyon University student, along with his colleagues Dylan Bradshaw and Nate Norell, have risen to fame after creating an original Doritos advertisement titled “Abduction.” Their entry has earned them a place as a finalist in the prestigious Crash the Super Bowl contest, which showcases fresh talent in advertising.
The Journey to “Abduction”
Peterson and Norell’s collaboration began on the Amazon Prime show “Beast Games,” where they experienced significant challenges. Instead of being deterred, they channeled their disappointment into a creative project, working diligently to bring their idea to life. In a remarkable turnaround, they transformed their concept into a polished 30-second advertisement featuring actor Michael Strassner.
The ad cleverly depicts Strassner as a conspiracy theorist who unexpectedly encounters a UFO while enjoying Doritos. The comedic twist: he forges an unlikely friendship with an alien over their shared love for the beloved snack. This narrative is not only humorous but resonates with Doritos’ longstanding tradition of creating fun and memorable commercials that engage audiences.
Quick Facts About the Crash the Super Bowl Contest
– Popularity: This year, Doritos reported receiving over 10,000 entries for the contest, highlighting the significant interest and talent within the filmmaking community.
– Public Voting: The finalists, including “Abduction,” invite fans to vote for their ads. This not only boosts community engagement but also gives aspiring filmmakers the chance to shine on a global stage.
– Prizes: Winners of the contest not only receive recognition but get the opportunity to have their commercials aired during the Super Bowl, a significant platform viewed by millions.
How to Vote for Your Favorite Ad
Fans supporting “Abduction” can participate in the voting process through Doritos’ official channels. Each vote counts towards determining the winner, creating a sense of camaraderie among supporters and film enthusiasts alike. This public engagement not only elevates the creators but also enriches the Super Bowl viewing experience.
Looking Ahead: The Future of Filmmaking Competitions
The success of the Crash the Super Bowl contest illustrates a growing trend in the advertising industry where brands are increasingly turning to user-generated content and competitive formats. This approach allows for authentic and creative representation in marketing strategies, making them more relatable and engaging.
Conclusion
The journey of Christian Peterson, Dylan Bradshaw, and Nate Norell serves as an inspiration for aspiring filmmakers everywhere, showing that with creativity and collaboration, it’s possible to achieve greatness. As they wait for the results of the Crash the Super Bowl contest, their story exemplifies the intersection of sports, community, and creativity in digital advertising.
For anyone interested in exploring more about filmmaking or engaging with community-driven projects, stay tuned for updates and voting opportunities!
For more information about this exciting contest, visit the [Doritos website](https://www.doritos.com).
